Why you should sell on Amazon

In 2013, as an account manager at Amazon, this was the No. 1 objection in conversations with new sellers I acquired for Amazon Marketplace. I always countered: "Don't see Amazon as an adversary, but use it to build your financial backbone".

In the last few years, a lot has happened there to give brands a better stage. From new image and video content on the PDPs to the development of brand stores and brand marketing options. With our private label mokebo, we have been there since the beginning & we are sure: Amazon does not harm our brand at all - on the contrary; it helps us to get in touch with millions of customers and thus achieve our mission: To digitise the furniture industry in a sustainable way!

Today we reached a milestone and launched our Amazon Brandstore 2.0 - From my point of view the most beautiful and aesthetically pleasing (no, not biased at all) I have ever seen on Amazon. It follows our brand new corporate identity concept and was penned by our Creative Director Angelica, who is doing a great job rolling out our CI piece by piece. So this was just the beginning!

Are you currently selling your products on Amazon?