Whether it's the furniture bubble or not, everyone in the digital scene has probably noticed the many news items that show the prevailing zeitgeist in the furnishing industry. A few excerpts from the last few weeks:

• IKEA doubles its E-Commerce sales share to 34% in 2021!

• XXXLutz Germany absorbs moebel.de Einrichten & Wohnen AG & gets more depth in terms of E-Commerce logic!

• home24 SE acquires BUTLERS GmbH & Co.KG & sends a clear signal towards omnichannel!

• Wayfair can maintain the significant share price jump from 2020 in the long run and conquers the huge addressable market in DE!

In my role as co-founder of mokebo, these are exciting developments. They show that we made the right decision in 2018: To be part of one of the last big industries (besides the likes of Pharma & Grocery) to go digital. 🛏️ 🪑

At the same time, through my professional E-Commerce at Amazon past & present at mokebo, I see it as a responsibility to support others in the industry with tips & tricks!

That's why I'm excited about the opportunity to write a guest post three-parter together with Monika Maruschka from ambista - the interior design business network. I write about "why furniture & E-Commerce go so well together" (Part I), "E-Commerce is the only way to sustainable success for this industry" (Part II) and also include insights from my secret toolbox "The three and a half most important tips for the first steps" (Part III, to be published in January).

The E-Commerce share for furniture is currently 10% - when do you think we'll reach 33.3%?! 🙏 🛋️